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How To Make Your Online Home Based Business Opportunity Website To Convert Well
- By Juhani Tontti
- Published 11/13/2008
- Business Opportunities
- Unrated
Juhani Tontti
Juhani Tontti, B.Sc., Marketing. Your Home Page Is An Ad! Does It Give A Sexy First Impression About Your Online Business Opportunity
View all articles by Juhani Tontti
When the visitor comes to the website of your online business opportunities, the situation is the same as the person would see a new TV spot or a daily paper ad for the first time. The site must be willing to make the impact immediately.
Let us think the website as an advertisement. You sell your online business opportunity with the website. Your target is maybe to recruit affiliates. When you now think about what kind is the typical surfer, who lands on your site. I bet that he has seen hundreds or thousands sales pages before your online income business page.
When this kind of a person lands on your page, is he willing to investigate the content carefully or is he wiling to go on surfing? It depends, what he will see during the first seconds? So the elements, which gives the first impression are important.
1. You Have To Give A Clear Promise In One Second.
The promise tells the benefit of your online business opportunity in a sexy way, it must be like a slogan. Another job that a promise has is to segment visitors, i.e. to tell whether this site is for a newbie or for an expert.
We can also say that the promise is your business plan in a nutshell. It must be encouraging and make the visitor to continue on the site. I still underline that the first impression is the key, but the promise must be true, truth well told.
2. The Sight Of The Visitor Goes Through A Certain Route.
If you compare a daily paper and your online business
opportunity website, the reader will read the front page always about the same way. He will start from the upper-left part, searching the interesting element.
If there is not anything interesting, he will skip the page and start to search something he is looking for. But if your page responds his needs and wants, if the headline tells immediately the sexy promise to him, he will continue surfing inside your online business opportunity site.
3. The Website Construction Must Be Like Your Article Has.
If the headline is the most important element, the job of the teaser is to make the reader even more enthusiastic and make him to go deeper towards the sales offer. An effective sales page has several links to sales page or pages, already among the first lines of the text.
The different parts of the website have different abilities to sell. Normally the upper part and especially the upper left part is the bestselling area. This is my experience. This area is also a very good place to test, whether some new link will work or not.
4. The Content Must Follow Your Business Plan.
If you have a directory type of online business opportunity website, there must be tens of links with descriptive copies. If the idea of your site is to collect email addresses, then the optin form must have a central role.
There are many other elements, but if your online business opportunity has these above mentioned elements correctly, you will do a profitable business. My main message is, that your website is an add, which has to give the right and sexy first impression.
Let us think the website as an advertisement. You sell your online business opportunity with the website. Your target is maybe to recruit affiliates. When you now think about what kind is the typical surfer, who lands on your site. I bet that he has seen hundreds or thousands sales pages before your online income business page.
When this kind of a person lands on your page, is he willing to investigate the content carefully or is he wiling to go on surfing? It depends, what he will see during the first seconds? So the elements, which gives the first impression are important.
1. You Have To Give A Clear Promise In One Second.
The promise tells the benefit of your online business opportunity in a sexy way, it must be like a slogan. Another job that a promise has is to segment visitors, i.e. to tell whether this site is for a newbie or for an expert.
We can also say that the promise is your business plan in a nutshell. It must be encouraging and make the visitor to continue on the site. I still underline that the first impression is the key, but the promise must be true, truth well told.
2. The Sight Of The Visitor Goes Through A Certain Route.
If you compare a daily paper and your online business
If there is not anything interesting, he will skip the page and start to search something he is looking for. But if your page responds his needs and wants, if the headline tells immediately the sexy promise to him, he will continue surfing inside your online business opportunity site.
3. The Website Construction Must Be Like Your Article Has.
If the headline is the most important element, the job of the teaser is to make the reader even more enthusiastic and make him to go deeper towards the sales offer. An effective sales page has several links to sales page or pages, already among the first lines of the text.
The different parts of the website have different abilities to sell. Normally the upper part and especially the upper left part is the bestselling area. This is my experience. This area is also a very good place to test, whether some new link will work or not.
4. The Content Must Follow Your Business Plan.
If you have a directory type of online business opportunity website, there must be tens of links with descriptive copies. If the idea of your site is to collect email addresses, then the optin form must have a central role.
There are many other elements, but if your online business opportunity has these above mentioned elements correctly, you will do a profitable business. My main message is, that your website is an add, which has to give the right and sexy first impression.